This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what […]
Optimize for LLMs & AI with Third Party Signals Read More »
If you talk to a Google or search engine engineer, they’ll likely say that schema will not help your page or site rank. I am 100% onboard and in agreement with this from their perspective. Schema is a way to help search engines, machine learning, and algorithms better understand what the content of the page
Actually, Schema Will Help Your Site & Page Rank Read More »
This case study is a client in a highly competitive finance space meaning it is in the realm of credit cards, insurance policies, SBA loans, credit card processing, etc… They are not one of the big brands, but they compete directly against them. The website had a strong presence, but with each core update it
SEO Recovery Case Study – Lead Gen for YMYL in Finance Read More »
Content for SEO keywords and content for ecommerce are different as copy written to optimize for keywords normally alienates the user while content for ecommerce helps the shopper make a decision by assisting with the shopping process. When you write for the user, the SEO keywords naturally occur making the pages helpful for conversions and
The Difference Between SEO Keyword & User Content for Ecom Read More »
When I’m working with my own writing team or in-house writers at clients, something that has always been tricky are citation links and sources. This post is not about the proper way from school, legal requirements, etc… It is how to give a citation link or source link for your own website SEO wise. This
Giving Citations and Source Links for Your Own SEO Read More »
I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive
A Potential SEO Gain from Affiliate Browsers Read More »
