Will Adding Automonetization Scripts Hurt Your SEO?

This is an opinion post. It is not based on fact, case studies or anything. It is something I’ve been thinking about and have no real answer for so I’m looking for feedback, opinions, etc…  I would normally write to the tools or scripts first, but I don’t think there is an unbiased answer for this one.

As of now I do recommend auto-monetization scripts and tools to some Bloggers and website owners that have specific needs for their websites.  With that said, I’m not currently willing to put them on my own sites.  The reason is that I’m concerned that with the larger these tools get, there could be a potential negative effect on your site’s ability to rank.  (If you want to skip to the meat of this post, scroll down to the heading that starts with tools promising PR….)

Could Automonetization Scripts Hurt Your SEO?

I’ve been thinking a lot about adding one of the many automonetization tools or scripts to my older blogs.   The reason is that I have error messages coming through affiliate networks and crawlers that there are focused on old or broken links that are still receiving clicks.   The thought is that if I’m going to spend time fixing them, I’d either point them into Amazon which will be around for a long time, or I’d need to go with direct no follow links and use a script to monetize them so I don’t have to do this again in the future.

These scripts allow a webmaster to install a small piece of code on their websites.  The code takes over and turns all of your direct do follow and no follow links into affiliate link for the merchant’s who have them in their affiliate programs (with some exceptions).  If the tool or script you’re using goes under, you can install another and not have to do a ton of work to replace links again.  That’s only one benefit if you don’t have time to go direct with a merchant or through an affiliate network.

SEO in 2015

For a while now I’ve recommended that bloggers and affiliates use these tools because I have friends who love them and they solve some time consuming problems.  I haven’t personally used them, and I never let them in my affiliate programs when I have the choice.  (There are a ton of reasons I’ve already mentioned on this blog).

They can be great for webmasters because they save you time, money and can make up lost revenue (even if you have to share the commissions with them.)  To me the trade off for time saving and the little amount from sharing commissions instead of going direct is a win for older sites, so I’m all for it.  But I am also a bit nervous to place the scripts or tools on my own sites, so I haven’t yet.

Once I really started to think about the potential negative SEO effects they could have, the more hesitant I became to add the scripts.

If you look through the history of backlinks and SEO, you’ll see a ton of places that used to be easy for a website to get backlinks from.  Many of those sites that were used to acquire links and the sites that received them got wiped out. Article directories, link farms, web rings, paid placement, some blogger networks, etc… The main reason is that they had a few things in common.  They gave free backlinks or paid backlinks with no work and there was a way to map them in a pattern.

In some cases the sites that gave the links got wiped out and with others it was the websites using these resources for links that took the hit.  Matt Cutts talks about using article directories as an example in the video below.  If you go to your favorite search engine and look up the other types of places that people used to build links from, you’ll find other examples of when they became bad places for links as well.

Now you may be asking, how would an automonetization script be anything similar to these? Below I give a few examples of this and why I’m cautious about adding them to my site.  Until I get feedback from SEOs I trust, you guys who read this site, etc… I’m going to hold off.  At the same time, I will currently say they are still a good option for other bloggers, as long as you watch your traffic carefully. [Continue reading]

Google Auto Suggest is Using Titles – Are You Ready

Yesterday when doing research for someone I found a weird listing for Macy’s with an auto suggest.  Google was showing me a title tag with a link below it.

The way I found it was by doing a search and not clicking on any of the rankings.  Next I went back to Google and started typing in the query again and the Title Tag and URL appeared in the auto suggest results.  The trick is to not click any SERPs when you do the initial search.

macys title tag in autocomplete

It looks like if you don’t like what is being shown in the organic listings on the first search, Google will pull what it feels the most relevant site is and add the title tag and link to the auto complete feature.  I have another example below where I did a query for a hotel I stayed at but it gave me a different company instead (even though some of the auto suggest was relevant to the hotel).

You might be wondering why I’m writing about this or why it’s important.  Having title tags and links in auto completes or auto suggests opens an entirely new ballgame for multiple types of SEO.  It is also a warning sign to read this post about title tags and how to use them.

Here’s how these new auto completes may be able to affect your SEO and company both negatively and positively.  [Continue reading]

How to Use Analytics To Scale Your Revenue

how top affiliates make money

Since last week's post was about creating a resource to drive seasonal and year round revenue.  This week I want to do a post about how to take your resource posts, product pages or even categories that generate regular, seasonal or passive income … [Continue reading]

How Some Top Affiliates Earn Passive Income

how top affiliates make money

I didn't have time to write a blog post this week, but my affiliate newsletter for the Hips&Curves affiliate program last month got an awesome response, so I wanted to share it, with a couple of edits for you.  This post is about how some of the … [Continue reading]

Google Now, Predictive Search & What You Need to Know.

Google Now, predictive search and what you need to know

I've been looking at Google Now a lot over the last few months and in the slight chance it does catch on, it could have devastating affects on local business as well as local search agencies. In it's basic form, Google Now is connecting your … [Continue reading]

How to Pitch Affiliates at Affiliate Summit (Networks & Merchants)

how to recruit value adding SEO Affiliates

Affiliate Summit is the best show for the performance marketing industry.  You can find affiliate partners that can bring you new customers as well as learn how to combat poaching and theft.  There are also sessions to help grow your business … [Continue reading]