Google Now, Predictive Search & What You Need to Know.

Google Now, predictive search and what you need to knowI’ve been looking at Google Now a lot over the last few months and in the slight chance it does catch on, it could have devastating affects on local business as well as local search agencies.

In it’s basic form, Google Now is connecting your browser to your mobile device while making recommendations, sometimes before you use Google search, and can potentially replace SERP results.  It can be anything from avoiding traffic before you reach it, to recommending a great restaurant based on your tastes and around the time you normally get hungry.

How can Google do this and what does it mean for you as a local business or local search agency?

First lets look at what data Google has been collecting, then see how this can be applied to show you things before you want them, while also NOT needing to display regular mobile SERPs so that you can find what you are looking for (sometimes without even knowing you need it).  [Continue reading]

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How to Pitch Affiliates at Affiliate Summit (Networks & Merchants)

how to pitch affiliate at affiliate summit

Affiliate Summit is the best show for the performance marketing industry.  You can find affiliate partners that can bring you new customers as well as learn how to combat poaching and theft.  There are also sessions to help grow your business inlcuding SEO, Monetization, Email, Blog Optimization, PPC, Affiliate Marketing and more.

While you’re going around to learn from the speakers and network with more than 5,000+ people, you have to make the best use of your time.  That’s why many newcomers and some who have been to the show already ask themselves, “how do you effectively pick who is a good partner so you can spend time with them and also give an effective pitch so that they are interested, without wasting time”.

This post will help you to figure that out and develop the perfect pitch to evaluate a partner, see if they are a fit and deliver a perfect pitch to get them to want to work with you.

There are three types of people that will be pitching affiliates (for the most part).

  • Merchants – those with an ecommerce store or offer
  • Networks – tracking technology platforms that work to provide tracking solutions for affiliates and merchants
  • Other – Vendors, agencies, etc…

In this post I’m going to go over how a Merchant and a Network can effectively pitch an Affiliate and help to get them interested.

(Side note: If you already have meetings set up, especially with an SEO affiliate who you want to build a site out for you or dedicated pages, you may want to read this post with how to pitch an SEO affiliate.) [Continue reading]

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5 Ways for Wedding/Events Planners & Apps to Make More Money

how to recruit value adding SEO Affiliates

If you were at the Wedtech conference last fall you probably saw my panel about how wedding/event planners and wedding apps can grow, scale and make money. After the show I got a lot of questions about how to implement the strategies to monetize … [Continue reading]

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Frost as Mrs. Claws – Yup, We Did It Again This Year – Please Read

frost as mrs. claws

If you've been following my blog then you know each year before Christmas I buy a few hundred dog and cat toys, treats, etc... and go to the DC Humane society.  I go and volunteer because it not only makes me feel good, but the animals need the extra … [Continue reading]

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Introducing the SmugMug Photography Affiliate Program

smugmug photography affiliate program

I'm very excited to announce a brand new affiliate management client, SmugMug.  SmugMug is the leader in creating stunning photo websites for photographers and photo enthusiasts.  They provide ways to securely store and share their photos while being … [Continue reading]

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