I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive […]
A Potential SEO Gain from Affiliate Browsers Read More »
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they
Review Affiliates Are Both Top and Bottom Funnel Read More »
Every affiliate manager that reads this gets asked “can you share an example of what other affiliates are doing?” from new and existing partners. If you’re an affiliate, you’ve probably asked this at least once in your journey. If the affiliate manager shares examples of other affiliates, you should think twice about what you share
Affiliate Managers Should Not Share Examples of What Works Read More »
Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates. Sometimes the influencer or brand with a smaller following, even if they don’t drive sales, is the highest value for a specific part of your campaign. If this part fails because you passed them up,
The 4 Types of High Value Influencers, and How to Engage Read More »
Featured images have always been important for getting traffic and not just SEO. Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn’t be up for debate if the goal of your company is to make
Featured Images Matter for Traffic and UX, Not Only SEO Read More »
2024 has two very unique data sets that will impact your Q4 strategies and holiday sales. Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the
2 Unique Datapoints for 2024 Fall and Holiday Planning Read More »
