Search Results for: OPM

Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites

Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them.  The reality is that with loyalty and cashback sites there is a definite possibility that you will end up

Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites Read More »

The Different Types of Affiliates and Why You Should or Should Not Work With Them

There are a ton of different types of Affiliates out there and many people think to approve them all in.  Companies who are new to Affiliate Marketing usually don’t think about why they should or should not work with particular types of Affiliates.  The reality is that not all Affiliates are good to have in

The Different Types of Affiliates and Why You Should or Should Not Work With Them Read More »

Sometimes More Isn’t Better in Marketing. Affiliate, Social, etc…

I’m so tired of hearing about how everyone wants more and more.  The more Affiliates the better or why you need to have more and more followers on Twitter.  You need more and more repetitions on a page to spam your way to the top of a SERP.  You need more Networks to reach more

Sometimes More Isn’t Better in Marketing. Affiliate, Social, etc… Read More »

Should you allow Affiliates to bid on your Trademarks?

A common practice, or one that was actually seen as something that was good years ago was trademark bidding in Affiliate Programs. The Networks would encourage it and convince Merchants that it was a good thing and many Outsourced Affiliate Program Managers would convince their Clients of this as well.   But why would they do

Should you allow Affiliates to bid on your Trademarks? Read More »

Scroll to Top