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affiliate marketing case study seven figure year over year growth

Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates

The client came to us because they didn’t have luck with affiliate program managers in the past.  The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel).  We assured […]

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The New Google Changes Are Good for Affiliates Not Bad

The New Google Changes Are Good for Affiliates (Not Bad)

The new Google updates are going to be amazing for affiliates and for small brands.  There’s multiple reasons for this, and not just the AI aspects.  If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited.  Same with smaller brands and service providers. Before I jump in, go here

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reasons to share your affiliates content

5 Reasons to Advertise Your Affiliates’ Content

Should you share, spend money on, or promote all of your affiliates’ content?  No way!  But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic. 

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The Difference Between Influencers, Ambassadors & Affiliates

The Difference Between Influencers, Ambassadors & Affiliates

There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone

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Should Influencers Be Affiliates or in Your Affiliate Program?

Should Influencers Be Affiliates or in Your Affiliate Program?

Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates.  But there are exceptions to this rule.  Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee.  You as

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ways to recruit affiliates

31+ Ways to Recruit Affiliates for Affiliate Marketing Programs

Are you looking for information on how to recruit affiliates for your affiliate marketing program?  Then you’re in luck!  As a two time Affiliate Summit Pinnacle Award winner and affiliate manager for 15+ years, I’ve learned and come up with numerous strategies.  As a way to give back to the community, here are 31+ of

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how to work with apps as affiliates

How to Work With Apps As Affiliates.

Apps make amazing affiliate marketers because they “can” have a captive user base and they “can” build their own audience using app store marketing and website traffic for downloads.  So if you’re wondering if apps make good affiliates or how to work with them, this post will walk you through the process.  This post is

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