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The Most Important Thing Before Joining an Affiliate Program

The Most Important Thing Before Joining Affiliate Programs

The most important thing to do before joining an affiliate program is to email the affiliate manager.  Commissions, the programs uptime or downtime, risk of being closed, cookie life, and parasites (end of sale touch points and cookie overwrites) do not matter without this. When you’re evaluating an affiliate program, things are good and you’re […]

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how to work with review affiliates

Review Affiliates Are Both Top and Bottom Funnel

Review affiliates can both grow and hurt your bottom line.  It’s how you work with them and what the goals of your affiliate program are.  Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy.  Review affiliates are not only mid-funnel touchpoints, they

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Affiliate Managers Should Not Share Examples of What Works

Affiliate Managers Should Not Share Examples of What Works

Every affiliate manager that reads this gets asked “can you share an example of what other affiliates are doing?” from new and existing partners. If you’re an affiliate, you’ve probably asked this at least once in your journey.  If the affiliate manager shares examples of other affiliates, you should think twice about what you share

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affiliate marketing case study seven figure year over year growth

Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates

The client came to us because they didn’t have luck with affiliate program managers in the past.  The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel).  We assured

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Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links

Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links

Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting.  But not every time, and it depends on the type of landing page you end up on.  Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using

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yes affiliate links are backlinks for seo

Affiliate Links are Backlinks for SEO, But Bad Ones.

Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO.  This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink.  But not every backlink passes SEO value, and that is where the

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The New Google Changes Are Good for Affiliates Not Bad

The New Google Changes Are Good for Affiliates (Not Bad)

The new Google updates are going to be amazing for affiliates and for small brands.  There’s multiple reasons for this, and not just the AI aspects.  If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited.  Same with smaller brands and service providers. Before I jump in, go here

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reasons to share your affiliates content

5 Reasons to Advertise Your Affiliates’ Content

Should you share, spend money on, or promote all of your affiliates’ content?  No way!  But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic. 

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How to Write a Good Affiliate Newsletter

How to Write a Good Affiliate Newsletter + an Example

A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters.  This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company.

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