The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured […]
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. But not every time, and it depends on the type of landing page you end up on. Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
The new Google updates are going to be amazing for affiliates and for small brands. There’s multiple reasons for this, and not just the AI aspects. If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited. Same with smaller brands and service providers. Before I jump in, go here
The New Google Changes Are Good for Affiliates (Not Bad) Read More »
Should you share, spend money on, or promote all of your affiliates’ content? No way! But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic.
5 Reasons to Advertise Your Affiliates’ Content Read More »
A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters. This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company.
How to Write a Good Affiliate Newsletter + an Example Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone
The Difference Between Influencers, Ambassadors & Affiliates Read More »
If you’re looking to make money as an affiliate or an influencer, we’re ready to help. Below you’ll find each of the affiliate and influencer programs we manage for our clients. And our promise to you is that we will run clean programs where you get credit for your sales vs. allowing a coupon website
Affiliate programs we manage Read More »
Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee. You as
Should Influencers Be Affiliates or in Your Affiliate Program? Read More »
There are a ton of people that have influenced the direction of the affiliate industry in both good and bad ways. But this post isn’t about forums, conferences and associations (many in affiliate marketing are women lead and founded), this is about specific women that have shaped my path and that I am grateful for.
7 Women in Affiliate Marketing That Inspire Me Read More »
