Many times you’ll see websites that auto generate the open graph, twitter card and even H1 tag from the meta title on the page. Not only is this bad for SEO, but it can negatively impact your ability to get traffic from social networks as well. Here is what each one is meant to do, […]
Why Titles, Open Graph, Twitter Cards & H1s Need to Vary Read More »
If you’re not the type to whine and complain about Facebook reducing brand content visibility, then you’re the type who reads my blog. It’s going to be tough for a lot of people (because they used gimmicks like giveaways and invite a friend to build an audience), and increasing organic reach on Facebook now involves
How to Use Facebook Tools to Find Your Audience & Increase Reach Read More »
I love my soon-to-be previous skin care cosmetics company. I swear by them (even though I’m giving them up) and if you’ve ever seen my bathroom, you know that’s true. Unfortunately they’ve lost me as a regular customer this month (after close to 10 years) because of one simple thing, their email strategy. When I wrote
A FREE Multi-channel Email Marketing Strategy Read More »
Twitter ads provide a unique opportunity for customer acquisition that you cannot get with many other ad platforms. Users go to Twitter for research, to find solutions for problems and most importantly to bitch about and at the companies that they’re upset with. It’s never fun to be on the receiving end of these people’s
How to Steal Your Competitors Customers With Twitter Read More »
Many marketers think that Pinterest marketing is about creating boards, having contests where your followers upload images, commenting on pins and then cross promoting with other Pinners. All of these are great ways to engage an audience, but Pinterest also has a great ad platform that is very affordable to use. The cost per click are
How to Use Pinterest Ads to Make Money Read More »
As an affiliate, a business owner or even a blogger, Facebook ads is a channel you do not want to ignore. It might not convert as well as Google adwords since you’re not showing ads during the research and shopping process, and their algorithm may not show you as well organically as it used to;
How to Use Facebook Ad Targeting to Make Money Read More »
