When clients or tradeshow attendees ask me questions like “Is this SEO copy” or “Can you write SEO copy”, I don’t get annoyed. I use this as an opportunity to help them improve the user experience of their websites. My response is normally “If the page is solving the users problem without hiding the solution […]
What SEO Copy Is, and What SEO Copy Is Not Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content
A Guide to Writing Useful Content by Page and Article Type Read More »
Writing copy and creating videos that build your subscriber base and turn visitors into leads and customers is easy! It is a matter of building trust and providing solutions from start to finish. And that is what the five tips with examples in this post will help you do. Each tip works for SEO, CRO
5 Copy Tips That Convert Sales & Grow Subscribers Read More »
It is never easy for a company owner, especially when they have 50+ employees, to hear they need to delete their site and start over. But that is what this company faced, and here are the results (so far). Note: The website featured below is in the Your Money Your Life and Medic algorithms, so
Deleting a Site And Starting Over | YMYL | SEO Case Study Read More »
Not every page, blog post, or piece of content needs to have FAQs. In many cases, FAQs are excessive and could hurt your SEO. All of us get excited when we see new traffic coming in, myself included, but FAQs should be used to add value. I’m writing this guide to keep myself, my team,
When to Use FAQs for SEO and When They’re Excessive Read More »
Local link building should not always be about getting a link, but local link building should always be about customer acquisition and building trust for your business. Below is one of my favorite ways to build local SEO links while growing our clients’ businesses. The added benefit is that this strategy works to build trust
An Easy Local Link Building Strategy for Service Providers That Works Read More »
