Backlinks are when there is a link from one website to another website, and years ago they were vital to get a website and a webpage to show up in search engines for highly competitive terms. They’re still important, but you can rank websites without backlinks. But because they are important, one popular technique for […]
How to Find a Competitor’s Paid Backlinks & What to do Next Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers.
User Intent and How it Applies to All Marketing Channels Read More »
There are countless SEOs in the world, but only a few can earn the title of having SEO entrenched within their name. I did almost no research, other than drinking a glass of wine and a quick Google search, and am excited to bring you a totally biased, but factual list of the top and
The Worlds Top SEOs – The Totally and Absolutely Official List Read More »
Unicorn companies are the ones that take off overnight and could be anything from a dog toy to a subscription box, face masks, kitchen utensils, as seen on tv products that go viral, fixtures in a bathroom, or even a service provider with a few core functions. They grow big, get “branding”, and then fade
SEO Case Study: Bringing a Unicorn Back to Life Read More »
Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically
The Topical Relevance Test for Copy Read More »
