SEO

Canonical links and 301 redirects are both important for SEO, and each serves very different purposes.  They should both be used in specific situations, but the assumption that one can be a substitute for the other will almost always be inaccurate. Canonical links are used to say one version of copy is duplicate of another,

I’ve had the unique experience of making full URL and brand migrations for multiple companies (including nine figure ones).  The larger ones are different than a smaller brand because there’s more moving parts, and at least one was in a regulated industry adding to the complexity. But in each instance we maintained or grew SEO

I was asked to write this post about 8 or 9 months ago for a conference blog, but they never published it so I decided to publish here.  It is in response to a question they keep getting asked, but in different forms.  Attendees ask how Google in particular uses domain rank, domain authority, toxicity

Scholarship and grant link building is a tactic that stems from an old myth that .edu and .gov backlinks are more valuable than others.  This idea formed because an earned link from these sites is harder to get as you have to be an accredited school or government agency to buy these TLDs (top level