SEO

Page speed and site speed are very different even though they get lumped together.  They both impact conversions, UX and pageviews, and this summer page speed becomes a ranking signal while site speed is still a good practice.  Here are the differences between the two and how to begin working on both to help improve […]

To get a blog post, how to guide or webpage to rank in the search engines, you have to start with the formatting.  Backlinks and architecture can be important, but it is the formatting of the page that will really help to rank it.  Don’t get scared of some of the words below, there are

Ecommerce is a fierce business and everyone publishes the same ways to increase conversions. That’s why I want to share 5 different and unique ways to help drive more conversions for your store or website that you have the capabilities to implement, but probably aren’t.  These are things that are within your control and may

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying task but a very important one.  There are three main reasons why not linking to 3XX and 4XX pages is important for SEO, not to

Although it is situational, landing pages should not be indexable for the search engines.  There are some that serve a specific purpose and are index worthy, but they are few and far between.  As a best practice use a meta robot with the noindex, follow direction and make sure any internal links follow your core

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the search engines or taking away from the user experience? Below you’ll find a few layouts which may work for you and if they don’t, they