This case study is a client in a highly competitive finance space meaning it is in the realm of credit cards, insurance policies, SBA loans, credit card processing, etc… They are not one of the big brands, but they compete directly against them. The website had a strong presence, but with each core update it […]
SEO Recovery Case Study – Lead Gen for YMYL in Finance Read More »
Content for SEO keywords and content for ecommerce are different as copy written to optimize for keywords normally alienates the user while content for ecommerce helps the shopper make a decision by assisting with the shopping process. When you write for the user, the SEO keywords naturally occur making the pages helpful for conversions and
The Difference Between SEO Keyword & User Content for Ecom Read More »
When I’m working with my own writing team or in-house writers at clients, something that has always been tricky are citation links and sources. This post is not about the proper way from school, legal requirements, etc… It is how to give a citation link or source link for your own website SEO wise. This
Giving Citations and Source Links for Your Own SEO Read More »
I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive
A Potential SEO Gain from Affiliate Browsers Read More »
Building quality backlinks for local businesses, or big brands opening new local locations, is easier than you think. To be quality links they should build brand awareness, have your local community on the websites they come from, and ideally be a mix of quality sites and local resources including .gov TLDs. This is what we
3 Advanced Local Link Building Strategies Read More »
Advanced link building is about keeping things topically relevant to your core products and services if you have customers, or content if you’re a publisher and need readers or subscribers, and acquiring quality backlinks at scale with minimal outreach. The links will occur on sites where your audience reads and engages, and the reason they’re
Pay People to Do Something: An Advanced Link Building Strategy Read More »
