I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive […]
A Potential SEO Gain from Affiliate Browsers Read More »
Building quality backlinks for local businesses, or big brands opening new local locations, is easier than you think. To be quality links they should build brand awareness, have your local community on the websites they come from, and ideally be a mix of quality sites and local resources including .gov TLDs. This is what we
3 Advanced Local Link Building Strategies Read More »
Advanced link building is about keeping things topically relevant to your core products and services if you have customers, or content if you’re a publisher and need readers or subscribers, and acquiring quality backlinks at scale with minimal outreach. The links will occur on sites where your audience reads and engages, and the reason they’re
Pay People to Do Something: An Advanced Link Building Strategy Read More »
Featured images have always been important for getting traffic and not just SEO. Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn’t be up for debate if the goal of your company is to make
Featured Images Matter for Traffic and UX, Not Only SEO Read More »
It is ok to have two separate pages on your website focus on the same keyword phrase in some situations. Modern SEO is about the topic and intent of the page, not the specific phrase. But that doesn’t mean you should keyword stuff and create multiple versions of a page, it means focus on the
It’s Ok to Have Two SEO Pages Focused on the Same Phrase Read More »
There is a common belief that SEO friendly content pages should explain what something is. This stems from SEO rumors like needing to use “people also ask”, repetitions of “topically relevant keywords”, and hitting “minimum word counts”. When doing SEO recoveries and growth campaigns, deleting the headers and explanations of “what XYZ is” this is
Website Pages Don’t Need to Explain What Something Is Read More »
