Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about […]
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
A few weeks ago I was talking with one of my favorite PPC marketers about new trends we were seeing with AdWords. While everyone’s been busy talking about Custom Audiences for re-marketing and display, he’s been focusing on the other tools like Custom Ads. Although he couldn’t give a lot of details about the results, we
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Landing pages are the most important thing to have optimized, once you have a source of quality traffic. If the landing page isn’t made to convert, you are not using your ad spends as well as you can. Below are 10 of the most important things you need to think about and try to use
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One thing that many PPC Affiliates hate is that you cannot place an Adwords or Bing pixel on a Merchant’s site. That means that there is no way to report to the search engine which keywords are driving conversions. The reason that some merchants do not want to place the tracking pixel in their cart
How to Track PPC as an Affiliate Without a PPC Pixel Read More »
This is a guest post from leading PPC Affiliate and PPC Consultant Don Batsford Jr. What are Google Adwords Extentions & why use Adwords PPC Extentions? In late 2013, Google made it very clear that advertisements featuring ad extensions would be given better Quality Scores. Ad extensions consist of any links or content outside of
Using Adwords Extentions – Sexy Google Ads are Better Ads Read More »
If you do PPC and have confusion with how to use Negative keywords or are confused with what negative keywords and the match type are with PPC, this post will help you. Even if you are an experienced PPC Marketer, this post could help generate some new ideas to find and create negative keyword lists
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