The difference between branding and marketing is that branding focuses on the image of a product or service, and marketing focuses on solving a user’s needs. Branding is is the right choice when you want to keep your current audience active with your brand, and marketing is a smart decision when you want to make […]
The Difference Between Marketing & Branding Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers.
User Intent and How it Applies to All Marketing Channels Read More »
Each quarter I send active and some past clients a private newsletter with unique marketing tips and techniques. A lot of people have asked me about them, especially when they move onto new companies, so I’m sharing some of the ones I sent to clients over the weekend below. Each client gets more details catered
5 Quick ROI Marketing Tips for Q4, 2023 Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content
A Guide to Writing Useful Content by Page and Article Type Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone
The Difference Between Influencers, Ambassadors & Affiliates Read More »
May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. You don’t want them creating
May Holidays & Marketing Messages – What to Do and Avoid Read More »
