A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to […]
How the Same Page Can Have 4+ Conversion Rates Read More »
The new Google updates are going to be amazing for affiliates and for small brands. There’s multiple reasons for this, and not just the AI aspects. If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited. Same with smaller brands and service providers. Before I jump in, go here
The New Google Changes Are Good for Affiliates (Not Bad) Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers.
User Intent and How it Applies to All Marketing Channels Read More »
Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically
The Topical Relevance Test for Copy Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content
A Guide to Writing Useful Content by Page and Article Type Read More »
Writing copy and creating videos that build your subscriber base and turn visitors into leads and customers is easy! It is a matter of building trust and providing solutions from start to finish. And that is what the five tips with examples in this post will help you do. Each tip works for SEO, CRO
5 Copy Tips That Convert Sales & Grow Subscribers Read More »
