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explaining what something is does not make content seo friendly

Website Pages Don’t Need to Explain What Something Is

There is a common belief that SEO friendly content pages should explain what something is.  This stems from SEO rumors like needing to use “people also ask”, repetitions of “topically relevant keywords”, and hitting “minimum word counts”.  When doing SEO recoveries and growth campaigns, deleting the headers and explanations of “what XYZ is” this is […]

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How Niche Sites Can Thrive Without Google & Make Money

How Niche Sites Thrive Without Google & Make Money

Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job

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Why Google SEO Traffic is More Appealing Than Social Media

Why Google Traffic is More Appealing Than Social Media

When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit.  SEO traffic is  more valuable from a direct ROI and new customer acquisition standpoint than organic social media.  Before my social media subscribers get upset, read

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what to do when your site does gain or fall during google updates

Traffic Doesn’t Change During Core Updates? Congrats!

If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right.  SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure.  Maintaining positions isn’t easy, and even the big brands and media

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2 Niches That Boom in January and Have Little Competition

2 Niches That Boom in January & Have Little Competition

January is one of the months that is primed for entrepreneurs as there are industries with substantial demand and room for new players to move in.  I’m not talking about building a database of couples that got engaged during the holidays, prepping for Valentine’s, fitness and resolutions, or the big famous football game in February. 

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