Affiliate Program Management

How To Pitch & Recruit Value Adding SEO Affiliates – Step by Step

The goldmine in the Affiliate World is having a value adding SEO Affiliate that builds a site specifically for your program.  Although everyone promises they can recruit these partners, chances are they cannot and will not be able to because you have to have a special relationship and a program that can be pitched effectively […]

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Questions to Ask Yourself When Reviewing an Affiliate’s Website

This is a guest post from my friends at Brandverity.  Brandverity is a tool that I use with one of my clients and highly recommend if you have a program that allows PPC with direct to merchant linking or linking to their own sites.  The opinions in this post are of Brandverity and do not

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Should you launch your Affiliate Program on Multiple Networks?

What Are The Benefits & Negatives of Multiple Affiliate Networks? A common question for Merchants who are new to Affiliate Marketing is “Should I launch my Affiliate Program on multiple Affiliate Networks?”.  There are many reasons why Merchants may think launching Affiliate Programs on Multiple Networks may be a good idea, but there are also

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5 Attitudes of Agencies & Brands Towards Affiliates and How to Change Them.

This is a guest post from Tony Wright, CEO and Founder of WrightIMC.  His contact information is at the bottom of the post.  I met Tony years ago at Pubcon and have been talking to him about the value of Affiliates and why they are a great compliment to any marketing channel and agency. Tony

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3 More Reasons to Never Let Auto Monetization Tools In Affiliate Programs

Before I get into this post, I am starting to use these auto monetization tools (tools that automatically turn links and keywords into Affiliate Links) on some of my blogs.  However, with more and more popping up, it is more than likely going to cause several issues for companies and probably cause some serious financial

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