Affiliate Marketing

The difference between a value added service and an Affiliate Program

I absolutely love Affiliate marketing and Merchants love when they have value adding programs that add incremental value.  What some merchants and many webmasters don’t always understand is that there are different ways to approach recruitment and different tools that aren’t 100% Affiliate Marketing, but they are services with payouts and not actually pure Affiliate […]

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Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites

Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them.  The reality is that with loyalty and cashback sites there is a definite possibility that you will end up

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Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs

One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them.  A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM).  Often times the company hired someone or a company who thought they were or pretended that they were

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Is Your Affiliate program Adding Value – Part 3 – Adware

Before you read this, please understand that this is only my opinion.  Networks and Adware Affiliates will disagree and argue out the other direction so please judge for yourself and form your own opinions on this topic and these types of Affiliates. So the very controversial subject of adware is here.  Before we go into

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