Trademark Bidders

Does Your Affiliate Program Add Value – Part 2 – Trademark Bidders

So in the second part of my series, Does Your Affiliate Program Add Value, I want to cover Trademark Bidders.  They are those people that “only want to poach off of people who are already your customers, have seen your ads or are in your shopping carts but leaving to look for a coupon”….so can

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Should you allow Affiliates to bid on your Trademarks?

A common practice, or one that was actually seen as something that was good years ago was trademark bidding in Affiliate Programs. The Networks would encourage it and convince Merchants that it was a good thing and many Outsourced Affiliate Program Managers would convince their Clients of this as well.   But why would they do

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