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seo case study how to increase flat seo traffic and add new keywords in competitive niches

SEO Case Study – Increasing Plateaued Traffic in Competitive Spaces

Leave a Comment / Press Room, SEO / By

In high competition spaces like finance, disease, gambling, and adult entertainment, every aspect of your website matters.  Especially if your site is technically sound from a rendering standpoint and you have every “high-quality” backlink available.  Small things like a trailing slash on a canonical link when your URL structure doesn’t match, or sitemap links that […]

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user intent in marketing

User Intent and How it Applies to All Marketing Channels

Leave a Comment / Affiliate Marketing, Blogging, Digital Marketing, SEO / By

Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels.  But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business.  And this includes ecommerce stores, brick and mortar, publishers, and service providers.

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5 Unique Ways to Create, Monetize and Distribute Gift Guides

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One of the most popular ways to generate sales during holiday season is with a gift guide.  The typical gift guide that Bloggers, Social Media Marketers and Ecommerce stores use is starting to die off in terms of how effective they are compared to past holiday shopping seasons.  One of the main reasons could be

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Paid Advertising on Facebook for FanPages and Converting the Traffic.

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So if you have worked with me, you know my feelings on AdServing and my feelings on Facebook Advertising.  Although I only recommend it for a few niches, there is one thing that I think could do very well with Facebook advertising.  Using the interactive banners to sign people up for your fan page. Not

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