Are you a company looking to hire an in house affiliate manager? Maybe you’re looking for an affiliate marketing company to manage your program. Or are you an affiliate and just want to know what the affiliate manager you’ve been talking to is supposed to do for you, there can be a lot of questions […]
Affiliate Managers – Roles, Responsibilities, and More. Read More »
Over the last couple of years I’ve seen a ton of traditional SEO tools move into the affiliate channels. You have backlink crawlers, social media listeners and even keyword research tools advertising at events, reaching out to agencies and even networks building their own. This is both good and bad for your company and website. Affiliate
Your Biggest SEO Helpers & Harmers Are Affiliate Managers Read More »
I’ve talk to a lot of companies each week about their affiliate programs and 5 of the same questions always come up. They include “you don’t have enough traffic, sites ranking for your URL + coupons close the sale and even you’re not where the best affiliates are so launch on other networks”. Whether it’s
5 Lies Affiliate Managers Tell Their Bosses & Clients Read More »
I was recently looking for clean Affiliate Programs for a couple of my niche sites and in a few niches, I was not able to find a single program that didn’t either work with adware, coupon sites poaching the shopping cart by ranking for trademark or url + coupons or trademark bidding (which includes bidding
5 Major Mistakes Affiliate Managers Don’t Want to Make Read More »
One thing that you see on almost every SEO blog is that companies and SEOs say that your in house or outsourced SEO company needs to communicate with everyone in the company. What I don’t see on many sites is the same for your Affiliate Managers. Although it is a bit different for Affiliate Managers
Using your Affiliate Manager to boost SEO, PR, PPC & More! Read More »
So one thing I always see that almost every company makes is that they always put an entry level person in the role of an Affiliate Manager. This is an amazing opportunity for the entry level person, but a really dumb move for the company. The Affiliate Manager should be someone who has at least
Common mistakes with hiring an in house Affiliate Manager Read More »
One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them. A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM). Often times the company hired someone or a company who thought they were or pretended that they were
Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs Read More »
The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. But not every time, and it depends on the type of landing page you end up on. Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
