Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about […]
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
A few weeks ago I was talking with one of my favorite PPC marketers about new trends we were seeing with AdWords. While everyone’s been busy talking about Custom Audiences for re-marketing and display, he’s been focusing on the other tools like Custom Ads. Although he couldn’t give a lot of details about the results, we
How to Use Google Custom PPC Ads to Make Money Read More »
A lot has changed quickly in Q4 2014 with Google and for Search Marketers. Google is going to be including the mobile phone icon for mobile friendly websites. We have the launch of Google Now and Google has started losing market share to Yahoo! and Bing. Firefox signed a 5 year deal to make Yahoo!
SEO & PPC in 2015, Why Google Strategies Include Yahoo! & Bing Read More »
One thing that many PPC Affiliates hate is that you cannot place an Adwords or Bing pixel on a Merchant’s site. That means that there is no way to report to the search engine which keywords are driving conversions. The reason that some merchants do not want to place the tracking pixel in their cart
How to Track PPC as an Affiliate Without a PPC Pixel Read More »
If you do PPC and have confusion with how to use Negative keywords or are confused with what negative keywords and the match type are with PPC, this post will help you. Even if you are an experienced PPC Marketer, this post could help generate some new ideas to find and create negative keyword lists
How to Find & Use Negative Keywords for PPC Marketing Read More »
A while ago I did a post about how enhanced campaigns can hurt PPC Affiliates. Although there are no solutions to track shoppers that browse on one device and then shop from another, more tablets are being sold which means your online marketing could and probably will have attribution issues. Although there is no way
Tracking Solutions to track PPC, SEO & Affiliate from Mobile to PC Read More »
I do PPC for very niche sites and programs that I trust, which is very few. When Google switched from their “legacy” model with campaigns to their enhanced campaigns, they added in a huge issue for Affiliates, you cannot turn off tablets. This is a giant issue for a few reasons. I’m going to go
Why Enhanced PPC Could Temporarily Damage Affiliate Marketing & A Solution Read More »
One thing that I have begun moving away from for some of my clients is PPC and doing Media Buys instead. I never thought that I would recommend media over PPC as an instant form of traffic, and for a better ROI or CPA, but with the growing costs and increased competition, Media can now
PPC – How To Use Managed Placements & Media Buying To Make Money Read More »
One thing that you see on almost every SEO blog is that companies and SEOs say that your in house or outsourced SEO company needs to communicate with everyone in the company. What I don’t see on many sites is the same for your Affiliate Managers. Although it is a bit different for Affiliate Managers
Using your Affiliate Manager to boost SEO, PR, PPC & More! Read More »
Everyone has been making a huge deal out of Google +1 and there are some good reasons for it. The main one is that it is Google. There are two things though that I haven’t seen anyone talk about anywhere. Google +1 looks like it will have an effect on PPC and the fact that
Google Plus 1 – Two Strange Things, PPC and User Experience Read More »
