Affiliate Management
Your affiliates should be bringing new customers to your company, not intercepting your own traffic at checkout or with a brand review. And that’s what makes our services unique. Your bottom line is always our priority.
When you hire us to manage your affiliate program you get:
- Strict enforcement of the program TOS
- Honest answers about affiliates adding value
- Transparency into where and how promotions are being done
- A hands-on approach from manual approvals to custom recruitment
- Strategies designed around your goals
- The removal of zero value partners
- And more
Affiliate networks encourage companies like yours to work with affiliates that intercept your own traffic. This is because many networks make money when sales pass through their system, it is called an override fee or network fee.
It is in the network’s best interest, not yours, to intercept your own customers already shopping on your site. Many claim “its part of the shopping lifecycle”, which is true, but is it a value-adding touch point? That is where honest affiliate managers come in.
We will set up an unbiased tests for you to find out so you can remove touch points that don’t add value and grow the ones that do. Combined with our experience in SEO and conversion optimization, we can scale your affiliate program by bringing in traffic you cannot reach without an affiliate partner. And that is why we’re different from other affiliate managers and agencies.
Curious how it works? Fill out the form on this page and we’ll do a call. Make sure to include your company name and goals so we can show up better prepared.
Grow Your Affiliate Program. Contact Us Today!
My promise with our affiliate management services:
1. We will not work with zero-value affiliates that poach your cart through “SEO”
If you hire us as your affiliate managers, you will have actual enforcement of your terms and conditions. If you say you do not want affiliates intercepting your own customers through browser extensions or optimizing in Google and Bing for your store name + coupons, we can do this. Your bottom line is our priority.
2. No adware.
Regardless of what network you are on, there is adware. Many of the “leading” affiliate management companies will say they don’t work with it, but they do. They know you probably aren’t testing for it, so there isn’t any way you’ll catch it.
When you find it and ask for a removal, bad affiliate managers will tell you that your conversion rates will drop, or the browser extensions will send your customers to a competitor.
Affiliate marketing isn’t supposed to threaten and scare you. The channel should be mutually beneficial and affiliates should not hold you hostage. If you hire us, we can set up tests to see if you will have a drop in conversions or lose customers. The data will speak for itself and we will make decisions based on your goals to help you succeed.
3. Custom recruitment.
You get customized recruitment when you work with us. Depending on the level of affiliate management services you hire our team for; you will get:
- Custom written emails
- Phone calls
- Ads run in the network or on social media sites
- Bonus campaigns to encourage joining and activating
- And more!
4. Manual approvals.
Nobody gets into the affiliate programs we manage without going through a manual screening process. It’s the Fort Knox to your shopping cart. This is to help make sure your partners are good for your brand, contextually relevant, and aren’t going to take credit for the customers already shopping on your website.
5. Hands on affiliate manager strategies so you don’t have to worry about anything.
Affiliate managers need to give you more than just auto-approvals and a couple of newsletters that only list coupons or sales.
We provide you with the following (and a lot more):
- Customized newsletters each month with solid content and ideas
- Banner ideas, designs and new themes on a regular basis
- Custom landing page development ideas
- Media pitching for new exposure (PR work)
- A complete and detailed affiliate section for your website
- Network communication
- Updates with program issues and opportunities so that you can focus on your business, not worrying what your affiliates are doing
- Removal of adware, theft and low-value partners
- Custom recruitment and activation campaigns
- Constant new ideas on how to improve or grow your program (many can be applied to other channels)
- Weekly and/or monthly reporting
- And more!
With 20+ years of experience being an Affiliate Manager as well as being quoted in the New York Times, Forbes and many other publications, you’re in good hands when you hire us to manage your affiliate program.
Use the contact form above or click here and have me do a quick scan of your program. It’ll only take a second to see if your program is adding value, or if you’re losing money. You have nothing to lose, and lots to gain.
