I just got of the phone with a friend of mine who was concerned about her SEO company. Her company who she’s used for a few years has been giving a lot of advice that I tend to not agree with. I don’t know if I’m right or if they’re right, but my SEO clients are doing well and my friend who listens to their advice has had some success but a decent amount of failures. The company said that to fix your SEO issues from Panda and Penguin, your solution is to change your site’s architecture (not review backlinks, site content, etc…). My reaction to this is below the poll. If you could take a second to answer the poll for my friend she would really appreciate it. I’m also curious to see if people disagree or agree with my opinion and why. I would also love to hear your feedback on this before you read my response by leaving a comment in the comments section. If you do not want me to share it, leave a comment saying to not post it and I won’t post it live. Thank you for helping with this and helping my friend to make a decision on what she should do. Does she listen to her SEO firm and let them completely change her site’s Architecture to fix her Penguin and Panda issues or does she find and work on a new plan.
Change the architecture to fix Panda and Penguin hits from Google. The proposal from my understanding is to literally just change the site’s structure and that will solve the issues and increase traffic and sales.
- I don’t see anything about redirects (301, 302 or killing a page with 404)
- I don’t see anything about altering the internal linking structure
- I don’t see anything about copy and content changes
- I don’t see anything about killing off bad backlinks in webmaster tools
- I don’t see any new link building or link building and content strategies for the new architecture
- No keyword research with new or old keywords dedicated to the pages and where they now exist in the new site structure
- They are not changing any urls, just the patterns and paths from them. This is at least what my impression is. If they are adding in new folders and changing url structures, this is a completely different thing.
- This is mainly changing the paths on the site from the home page and down two levels from the homepage and only on categories. They don’t go to product pages or products on the page. Just the main categories.
- The site is old and has a decent amount of authority.
There’s a lot more that I didn’t see and when I asked was never brought up. Please answer the poll question then leave a comment and then read my response below. Or you can read my reaction without leaving a comment if you don’t want to leave one. I’d also like to ask that you please share this post so that I can get her as much feedback as possible. All company names and my friend’s company are being kept out of this. It is simply just to answer the question, can changing a site’s architecture solve your SEO issues from Panda and Penguin.
My reaction was that this is not good. In their minds they may think that it is a somewhat fresh start. At the same time, if you are going to completely restructure a site’s architecture, you need to look at each page, where the internal links that are helping it rank are, how changing that will affect them and if they can continue to rank. If you have pages with authority from backlinks passing authority in bound and you change where it is located, how will the affect the pages it pointed to, especially if the pages don’t have homepage juice anymore, etc… You also need to worry about how to redirect old pages, the content on the pages and how the new placements and pages linking to them and where they exist in new folders will effect them. I think it is a bad idea and not well thought out enough. Penguin and Panda focused on onsite issues and then external issues, not a site’s structure, even though that is part of the on site things with your SEO. Let me know what you think by voting and adding your comments below.